Geared for Greatness

Nike’s Geared for Greatness campaign was designed to connect with everyday athletes. For this activation, Nike invited top high school baseball talent from across Los Angeles to Dodger Stadium to test out the Trout 2 Trainer. Each athlete received one-on-one training sessions with pros, photo ops, and exclusive Nike gear and merch. I was tasked with extending the campaign’s design system into large-scale print graphics for a full stadium takeover. The stadium seat covers and massive exterior graphic featuring Mike Trout remain the largest print pieces I’ve produced in my career. I had to see them in person, so I volunteered to be on-site, helping run the on-mound photo booth experience for the kids. We also branded the internal buildouts showcasing footwear, apparel, and customization stations. I handled the print design for custom gift boxes, bottles, stickers, and more. The activation was a success—highlighting Nike’s latest product launch while inspiring and celebrating LA’s next generation of baseball stars.