Mary Jane

What began as a short-term contribution to Jane’s app design evolved into full ownership of e-commerce surfaces spanning both front- and back-end experiences. Our first major win was the launch of the Jane iOS app, which came with its own set of complexities. Cannabis was still new to the App Store ecosystem, and strict compliance requirements made approval challenging. We worked diligently to refine the product, ensuring it met Apple's evolving standards without compromising user experience. The app launched successfully and continues to receive strong user reviews. Following the app launch, I led design for E-com Premium, a flagship backend tool that empowers dispensary partners to customize their menus without additional engineering lift. This product introduced flexible branding options, such as custom fonts, colors, logos, and marketing configurations, while maintaining the integrity of Jane’s smart inventory system. These enhancements allowed dispensaries to differentiate themselves while benefiting from Jane’s streamlined infrastructure. Thinking ahead, I also designed early concepts for Business Dashboard, an all-in-one command center for dispensary partners. It included a new Analytics view for holistic store performance and a robust brand library to support the Marketing team’s asset management. To help visualize and test these systems, I created a suite of ten fictional dispensary brands—affectionately dubbed Baby Brands—each rooted in distinct brand archetypes. These personas helped bring our tools to life during testing and internal reviews, aligning storytelling with real-world product use cases. Throughout, I drove cross-functional collaboration and hands-on user research. I scripted tests, built prototypes, leveraged UserTesting.com, and distilled findings into actionable insights that balanced business priorities with human-centered design.