Playboy

At Playboy, I joined as a Product Designer during a pivotal time in the brand’s digital transformation. My role focused on evolving Playboy’s legacy into a modern, editorial-forward digital experience, while also improving e-commerce performance through UX-led strategy. Early on, I conducted a heuristic evaluation to identify key friction points and guide our approach. I explored information architecture and hierarchy strategies, distilling insights into clear, actionable recommendations for the Creative Director. This work helped drive improvements in content organization and navigation, leading to increased traffic across core surfaces of the site. As the platform matured, I turned attention inward designing the paid video experience and contributing to off-site e-commerce brand collaborations. With a background in front-end coding, I also recommended and supported a streamlined Shopify integration for limited-run drops, enabling faster execution and a flexible retail model. Throughout my tenure, I consistently championed ADA compliance by balancing accessibility with a polished, editorial look and feel. I led cross-functional work across the product lifecycle, developed a structured user testing strategy, and partnered closely with engineers to deliver detailed, implementation-ready designs.